Jade Magician

About Jade Magician

Instead, spreadsheets and business-intelligence dashboards each accounted for 30%, and CRM platforms followed at 24%. Only 15% used AI/automation tools in any capacity, and then only as secondary aids.

Large and demanding portfolios were highlighted as a key challenge, with 64% of managers overseeing 100 or more VIPs, while one in five managed more than 500. 

The report highlighted the intense workload by estimating that a manager looking after 250 players would have roughly 100 seconds to commit to each player each day if their time was split equally. Data quality and fragmentation were also issues. 

About Jade Magician

“Because you’re a small business, you need to pick your battles,” Wilson says. “I can’t go and get 10 licences this year. It’s just unrealistic. It would require so much work that it would distract us. Now we have that ability through our relationship with RubyPlay, and we are grabbing that opportunity with both hands.”

There is also a natural product opportunity. Splash Tech has traditionally been weighted towards sports within free-to-play, while RubyPlay brings a substantial casino ecosystem. For Wilson, the agreement creates a chance for Splash Tech to bring its distinctive engagement thinking into the RubyPlay world, planting a seed for future products that combine Splash Tech’s free-to-play and jackpot expertise with RubyPlay’s content ecosystem, market knowledge and distribution reach.

For RubyPlay, Splash Tech supplies a way to move beyond games and towards a broader content-and-engagement proposition. For Splash Tech, RubyPlay supplies the reach to take already proven products further. And for operators, the value is practical: a flexible engagement layer that can sit across casino, sportsbook and third-party content, reduce operational complexity and create more reasons for players to keep coming back.

About Jade Magician

In the 1960s, back when Las Vegas’ Meadows Addition neighborhood was nice, showgirls lived there. They liked to sunbathe au naturel at their apartment pools because they didn’t like tan lines.

That’s the commonly told story of how the Naked City, a community of low-rent apartment buildings and houses in the shadow of the Stratosphere just north of the Las Vegas Strip, got its nickname.

Not a single newspaper reference to Naked City appears in a Las Vegas newspaper before a June 20, 1982, Las Vegas Review-Journal cover story headlined: “’Naked City’ a Las Vegas Battleground.”